Top 7 Social Media Experts That Every Marketer Should Follow in 2023


If you are in the world of business, then you know that achieving the necessary success is not possible without looking for advice from experts. On the other hand, it is more than clear that going online is essential before you can spread the word about your business. It is essential to tie these two things together.

Of course, there is no better place than social media to start this journey. Therefore, you would need to look for the most experienced people in this field of work. For instance, you will certainly take a look at the social media marketers who have the most followers. If you want to take a look at some of these, then be sure to check Blogging.

However, this is not the only thing you should have in mind when you think about this. Some marketers don’t have a lot of followers, but that doesn’t mean they are not as experienced. Today, we want to talk about the best social media experts you should follow in 2023.

1. Jeff Bullas


The first name we want to point out is Jeff Bullas. We are talking about one of the most influential social media experts out there. He even wrote a couple of books on the topic, and they are held in the highest regard. Learning everything relevant about content marketing means that you should consult his literature.

Every month, his blog is visited by roughly five million people. In his blog posts, the talks about a wide array of different subjects, from digital marketing, automation, social media, etc. Even Forbes awarded him with being included in their list of the top influencers of CMO. Therefore, we feel that he is the best address for things such as these.

2. Neil Patel

Neil Patel is one of the best-known names in the world of digital marketing and social media. He is the person behind a plethora of different companies he founded over the years, and each one of these companies has become a major player. So, you can see that he is one of the most experienced experts out there.

His skills are nothing short of legendary. Besides that, his work is pretty transparent, and you will find him sharing his knowledge on the internet. For that reason, he is easily one of the most popular experts out there. He has his website where you can access this knowledge quite easily and learn a lot of things from him first-hand.

3. Joe Pulizzi


The next person we want to talk about is Joe Pulizzi. He is the founder of the Content Marketing Institute, which is the leading content marketing resource for businesses. Besides that, his knowledge can be found everywhere, and he frequently appears at various seminars and conferences.

Plus, we can see that Joe Pulizzi has made a significant influence on a high number of businesses, which have grown over the years. Not only that he talks about the basic things about content marketing, but he shows detailed ins and outs of the whole concept. We can see that he is one of the most influential people in the industry.

4. Marsha Collier

If you are a complete beginner and don’t know where to start learning, then numerous people will talk about the series of books known as marketing for dummies. The person behind this series of books is Marsha Collier. In her books, she talks about how you should behave on social media.

Besides that, she is quite active on social media where she posts free lectures on certain aspects of this subject. She also talks about the hottest trends in the industry, explains them in greater detail, and most importantly, talks about how to implement them in your marketing strategy.

5. Rand Fishkin


Rand Fishkin is a well-known face in the world of social media. He is a former CEO of Moz, and that’s why you will see people address him as the “Wizard of Moz.” Besides his work at Moz, he spent quite a lot of years at Inbound, which is also a company co-founded by him. When it comes to the fields where Fishkin is an expert, we are talking about SEO and marketing.

He filmed a lot of videos where he discusses all these fields in detail. His approach is pretty much UX-focused and will be helpful, especially to the younger marketers, and those who are yet to learn the ropes. With Ran Fishkin being one of the most influential faces out there, it is a great idea to check his content out.

6. Amy Jo Martin

We don’t believe that there are more reliable sources than the CEO and founder of Digital Royalty, Amy Jo Martin. She is a familiar face for people who conduct business on social media. She doesn’t only help businesses, but you will see her advising professional athletes and teams on how to use social media.

So, her knowledge of the topic is massive, and she is more than credible when it comes to the subject. On her Twitter account, you will see that she has more than a million followers. She frequently talks about the trends in social media and how to make the most of them.

7. Liz Strauss

The final face that makes this list of ours is Liz Strauss. She is often addressed as the most influential relational blogger on the internet. She has an interesting approach to presenting her knowledge since she combines a couple of things such as business, publishing, and instructional design.

Her content is approachable and you will have no problem understanding all the relevant points. Of course, you will need to invest a little bit of effort, but this is not something you should be surprised about. You will see that he gathered a lot of loyal followers in the last couple of years.

In Conclusion

Learning from the most prominent faces out there is essential, no matter what field of work we are talking about. Here, you can take a look at the best social media expert you should follow to learn about how to use them properly.